How Web Directory Listings Play A Big Part In Your Search Engine Success
April 30, 2009 by top 10 optimizer
Filed under Search Engine Optimization
A search engine’s goal is to provide its users the best solution available from all the webpages stored within its index. So how do search engines work out if your webpage is the best solution to their users’ queries? That is, rank your site at the top of its search results.
Well, unlike humans who are sold on emotions, search engines are sold on cold hard data. There are two sources of data that web directories rely on to determine the ranking of a website:
- The first source is internal, or the data a search engine spider extracts from a webpage. The internal data search engine spiders collect include keyword phrases, keyword frequency, density, proximityand prominence, page length, keywords in various HTML and Meta tags and, so on.
- The second data source is external data, or data and events not entirely under the site author’s direct control. These include link popularity, click through popularity, and site listings in popular web directories, such as the Yahoo! Directory and the Open Directory Projec t. The first source of data is often manipulated and abused, so search engines have increasingly begun to rely on the second data source.
At present, search engines do not have the time and resources to physically visit each site to verify the quality of its content. The internet is just growing too fast. For this reason, search engines have turned to pre-existing web directories, such as the Yahoo! Directory and the Open Directory Project. Web directories may only index a small percentage of the websites available on the internet. But their goal is to index the best of the Web, not every site on the planet.
This is why search engines, such as Google, place a great deal of importance on sites listed in the Yahoo! Directory and the Open Directory Project. For each site in their respective directories has at least had a human reviewer visit the site to confirm that it meets the quality required to be listed in the directory and the listing title and description fits the site.
The Dangers Of Adding Trademarked Keywords To Meta Tags
April 29, 2009 by top 10 optimizer
Filed under Search Engine Optimization
If you use a trademarked term because you are selling products bearing the trademarked term, then you probably have a legitimately reason to add them to your meta tags. However, I would still recommend that you ask the trademark owner for confirmation.
But, if you use a trademarked term simply to “trick” visitors into thinking they are at the trademarked company’s site, you are very likely to get into trouble.
A number of sites have had injunctions placed by judges who decided that the use of the disputed trademarked term was a trademark infringement and represented false representation.
But there was one site that used a trademarked term and won their case, as they proved to the judge that they had a legitimate reason to use the trademarked term. However, that is the exception, rather than the norm.
I suggest that you make sure you have permission to include trademarked keywords in your meta tags. Search the “United States Patent and Trademark Database” to find out if a keyword is trademarked.
How accurate is the Google toolbar?
April 25, 2009 by top 10 optimizer
Filed under Search Engine Optimization
The Google toolbar is not very accurate in showing you the actual PageRank of a site, but it’s the only thing right now that can give you any idea. As long as you know the toolbar’s limitations, then at least you know what you are viewing.
There are two limitations to the Google toolbar:
- The toolbar sometimes guesses. If you enter a page, which is not in its index, but where there is a page that is very close to it in Google’s index, then it will provide a guesstimate of the PageRank. This guesstimate is worthless for our purposes because it isn’t featured in any of the PageRank calculations. The only way to tell if the toolbar is a guesstimate is to type the URL into the Google search box and see if the page shows up in the SERPS. If it doesn’t, then the toolbar is guessing!
- The toolbar is just a representation of actual PageRank. Whilst PageRank is linear, Google has chosen to use a non-linear graph to portray it. So on the toolbar, to move from a PageRank of 2 to a PageRank of 3 takes less of an increase than to move from a PageRank of 3 to a PageRank of 4. A comparison table best illustrates this phenomenon. The actual figures are kept secret so we’ll just use any figures for demonstration purposes:
pagerank demonstration, pagerank, top 10 optimizer, seo
The PageRank shown in the Google directory (http://directory.google.com) suffers from the same problems. The PageRank shown in the directory is also on a different scale. There have been attempts to cross-reference these two scales but because they are non-linear, the results really do not tell you anything more than you already know.
Also of note is that a programmer managed to generate a tool to look up PageRank without using Internet Explorer. This tool has since been withdrawn, but whilst originally the numbers given by this software and Google’s toolbar matched – presently querying with such software sometimes produces different numbers than querying with the toolbar. This is Google’s right to protect their data, but is the strongest indication that:
Sometimes what you see on the Google toolbar may not be related to actual PageRank at all. (Google can and does, assign whatever toolbar PageRank value they want to assign to a page.)
Making frames visible to Search Engines
April 25, 2009 by top 10 optimizer
Filed under Search Engine Optimization
Many amateur web designers do not understand the drastic effects frames can have on search engine visibility. Such ignorance is augmented by the fact that some Search Engines such as AltaVista are actually frames capable. AltaVista spiders can crawl through frames and index all web pages of a website. However, this is only true for a few Search Engines.
The best solution as stated above is to avoid frames all together. If you still decide to use frames another remedy to this problem is using JavaScripts. JavaScripts can be added anywhere and are visible to Search Engines. These would enable spiders to crawl to other web pages, even if they do not recognize frames.
With a little trial and error, you can make your frame sites accessible to both types of search engines. We discussed the ROBOTS tag in brief earlier. Let us understand this tag a little more in detail. Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. All the major search engines differ somewhat, so what’s get you ranked high on one engine may actually help to lower your ranking on another engine.
It is for this reason that some people like to optimize pages for each particular search engine. Usually these pages would only be slightly different but this slight difference could make all the difference when it comes to ranking high.
However because search engine spiders crawl through sites indexing every page it can find, it might come across your search engine specific optimizes pages and because they are very similar, the spider may think you are spamming it and will do one of two things, ban your site altogether or severely punish you in the form of lower rankings.
The solution is this case is to stop specific Search Engine spiders from indexing some of your web pages. This is done using a robots.txt file which resides on your webspace.
A Robots.txt file is a vital part of any webmasters battle against getting banned or punished by the search engines if he or she designs different pages for different search engine’s.
The robots.txt file is just a simple text file as the file extension suggests. It’s created using a simple text editor like notepad or WordPad, complicated word processors such as Microsoft Word will only corrupt the file.
You can insert certain code in this text file to make it work. This is how it can be done.
User-Agent: (Spider Name)
Disallow: (File Name)
The User-Agent is the name of the search engines spider and Disallow is the name of the file that you don’t want that spider to index.
You have to start a new batch of code for each engine, but if you want to list multiply disallow files you can one under another. For example –
User-Agent: Slurp (Inktomi’s spider)
Disallow: xyz-gg.html
Disallow: xyz-al.html
Disallow: xxyyzz-gg.html
Disallow: xxyyzz-al.html
The above code disallows Inktomi to spider two pages optimized for Google (gg) and two pages optimized for AltaVista (al). If Inktomi were allowed to spider these pages as well as the pages specifically made for Inktomi, you may run the risk of being banned or penalized. Hence, it’s always a good idea to use a robots.txt file.
The robots.txt file resides on your webspace, but where on your webspace? The root directory! If you upload your file to sub-directories it will not work. If you wanted to disallow all engines from indexing a file, you simply use the * character where the engines name would usually be. However beware
that the * character won’t work on the Disallow line.
Here are the names of a few of the big engines:
Excite – ArchitextSpider
AltaVista – Scooter
Lycos – Lycos_Spider_(T-Rex)
Google – Googlebot
Alltheweb – FAST-WebCrawler
Be sure to check over the file before uploading it, as you may have made a simple mistake, which could mean your pages are indexed by engines you don’t want to index them, or even worse none of your pages might be indexed.
[OOT] Updated: Rapidshare Premium Login
April 24, 2009 by top 10 optimizer
Filed under sulumits retsambew
Dear customer,
Your RapidShare Premium account 9019022 will expire in 7 days.
We will delete your account 14 days after expiration (thus in 21 days), unless you extend it. Remember that you can extend your account anytime.
Even months BEFORE expiration. Please notice that the following will be lost if you do not extend your account in time.
Files: 0
MB in use: 0
Premium Points: 1000
You can extend your account immediately by clicking this link:
https://ssl.rapidshare.com/cgi-bin/premiumzone.cgi?extend=1
Login: 9019022
Password: H4H798
Then just click “Extend account”.
Or extend your account by going through your Reseller by clicking this link:
http://rapidshare.com/resellers.html
Best regards,
Your RapidShare Support Team
RapidShare AG
Gewerbestrasse 6
6330 Cham
Switzerland
Web: http://www.rapidshare.com
This message is confidential and intended for the recipient only. It is not allowed to copy this message, or to make it accessible for third parties.
If you are not the intended recipient, please notify the sender by email.
Overview of the Account: 9019022| Login: | web_reports | Expiration date: | Sat, 2. May 2009 | Traffic left: | 15 000 MB | (+0 GB) |
| RapidPoints: | 1000 | Server time: | 25.04.2009 00:25:19 | Used storage: | 0 MB | |
| RapidPoints PU: | 0 | TrafficShare left: | 5.00 GB | Files: | 0 |
Top 30 sulumits retsambew
April 24, 2009 by top 10 optimizer
Filed under sulumits retsambew
This are top 30 sulumits retsambew contestant net builders 2009
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Otooo.com is an entry in Net Builders SEO Contest targeting Sulumits Retsambew. Sulumits retsambew is the spelling of webmaster stimulus backwards.
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Well, I don t post regularly here, but that is mostly because the lack of time. On top of that I entered to SEO contest organized by the Net Builders and Will
Sulumits Retsambew Travel Guide
Net Builders Launches Sulumits Retsambew SEO Search Engine Optimization Contest
Evidently someone is running a sulumits retsambew SEO contest. We are not part of it.. just saw nothing but Digg spam on it.. and figured someone can comment
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Sulumits Retsambew is an SEO contest to see who ranks #1 on Google for the term “sulumits retsambew”. It seems that webmasters in today’s top 20 are u
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Sulumits Retsambew seo contest entry on board. The entry will have lot of talks not only about sulumits retsambew contest but also about SEO, promotions, and internet marketing tricks and tips. Thank you for visiting sulumits retsambew page.
Will Spencer the owner of Net Builders has recently kicked off another SEO (search engine optimization) contest called the the Sulumits Retsambew SEO Contest.
Our New Partner Site
April 24, 2009 by top 10 optimizer
Filed under sulumits retsambew
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What AltaVista doesn’t Index
April 24, 2009 by top 10 optimizer
Filed under Article Related
AltaVista doesn’t index everything. In fact, features that Web designers may add to sites at great expense may block crawlers, meaning that those pages will never be indexed and never be found through search engines. As a result, those sites may end up spending far more on promotion than they would have had to otherwise.
Here are some pages AltaVista doesn’t index. This only highlights the importance of using plain text for your web pages.
First, sites that require any kind of registration or password lock out AltaVista. Keep in mind that a web crawler cannot fill out a form of any kind. If you need to fill out a form to get to the next page, the crawler halts right there. If you would like to gather information about your users/members but would also like your pages to be indexed, make the registration optional.
Similarly, the AltaVista crawler cannot get content from a database, because it cannot fill out a form. If the content of your database is largely text, you might consider creating plain text static HTML pages with that same content, so it can be indexed and found.
Dynamic pages also block AltaVista spiders. While it’s great to give visitors to your site unique experiences, tailored to their needs, the techniques you use to do that could stop most search engines including AltaVista from indexing your content and hence could greatly reduce your potential traffic.
Dynamically generated pages are created on the fly from a variety of elements held in databases. When the AltaVista crawler arrives at such a page, it captures the content but halts immediately, and will not follow the links, because it sees ahead of it an infinite number of pages ahead — a black hole that would bring it to a crash.
Active Server Pages (.asp) with question marks in their URLs (indicating that the page is a script for the construction of a page, rather than just static content) fall into this category.
If you have information inside frames, that will probably prove to be a hindrance, but is not an absolute barrier. AltaVista indexes the outside of the frame as a distinct page. It will also index each pane of the frame window as a separate page. That means that if the content matching a query is in a pane, when visitors clicking on those links will see the pane and only the pane — not the full page as it was designed. So if you want visitors from search engines to experience your pages the way they were intended to be seen, you should have non-frames as well as frames versions of those pages; and submit the non-frames versions with Add URL.
AltaVista also can’t index text that is embedded in graphics. Search engines simply cannot “see” the text unless the Webmaster put ALT text behind the picture, describing it and listing those important words. But pictures, as pictures, can be indexed for Image search at AltaVista.
Text that appears in multi-media files (audio and video) cannot be indexed. But those same files can be indexed at AltaVista for Multimedia search.
Information that is generated by Java applets or in XML coding cannot be indexed.
Acrobat files cannot be indexed either. But technology exists that will enable AltaVista to convert those files to indexable form.
Exceptionally large pages also present a problem at AltaVista. As a pragmatic compromise, intended to help optimize the performance of AltaVista, they fully index the first 64 Kbytes of text on any single page. They will harvest the hyperlinks from the whole document for following up later, but they will only index the first 64 Kbytes. So if you want to post an entire book, it’s best to break it up into chapters, and then all the text can be indexed.
Comments, such as <!–change this every Friday–>, aren’t indexed at all. Those are intended as private communications, not viewable by Web site visitors, except by using View/Page Source.
Also, consider technical factors. If a site has a slow connection, it might time-out for the crawler. Very complex pages, too, may time out before the crawler can harvest the text.
If you have a hierarchy of directories at your site, put the most important information high, not deep. AltaVista will presume that the higher you placed the information, the more important it is. And crawlers may not venture deeper than three or four or five directory levels.
Above all remember the obvious – full-text search engines such as AltaVista index text. You may well be tempted to use fancy and expensive design techniques that either block search engine crawlers or leave your pages with very little plain text that can be indexed.
Google's Web Search & PageRank technology
April 24, 2009 by top 10 optimizer
Filed under Article Related
Google’s Web Search Technology
When you search for a particular keyword or a phrase, most of the search engines return a list of page in order of the number of times the keyword or phrase appears on the website. Google web search technology involves the use of its indigenously designed PageRank Technology and hypertextmatching analysis which makes several instantaneous calculations undertaken without any human intervention. Google’s structural design also expands simultaneously as the internet expands.
PageRank technology
PageRank technology involves the use of an equation which comprises of millions of variables and terms and determines a factual measurement of the significance of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms. Unlike some other search engines, Google does not calculate links but utilizes the extensive link
structure of the web as an organizational tool. When the link to a Page, lets say Page B is clicked from a Page A, then that click is attributed as a vote towards Page B on behalf of Page A.
Quintessentially, Google calculates the importance of a page by the number of such ‘votes’ it receives. Not only that, Google also assesses the importance of the pages that are involved in the voting process. Consequently, pages that are themselves ahead in ranking and are important in that way also help to make other pages important. One thing to note
here is that Google’s technology does not involve human intervention in anyway and uses the inherent intelligence of the internet and its resources to determine the ranking and importance of any page.
Search engine spiders and your web site
April 24, 2009 by top 10 optimizer
Filed under Search Engine Optimization
Are you sure that search engines understand your web site? Search engines see your web pages with different eyes than web surfers.
A web page that looks great to the human eye can be totally meaningless to search engines. For example, search engines cannot read the text on the images of your web site, and many don’t understand web languages such as JavaScript or CSS.
If you have a great looking web site that is meaningless to search engines, you won’t be able to achieve high search engine rankings with that web site – no matter how good and interesting your web site content is.
In general, search engines cannot see content that is presented in the following file formats:
- images (GIF, JPEG, PNG, etc.)
- Flash movies, flash banners, etc.
- JavaScript and other script languages
- other multimedia file formats
Some search engines can index some of these file formats but in general, it’s very difficult to obtain high search engine rankings if your main web site content is presented only in these formats.
Search engines need text to index your web site. They cannot know what’s written on your GIF or JPEG images or in your Flash movies. If you use a lot of images on your web site, you should also create some web pages that contain a lot of text.
If you want to find out how search engines see your web site, you have to use a search engine spider simulator tool. A search engine spider simulator tool emulates the software programs search engines use to index your web site. They show you what elements of your web site are visible to search engines.
Top10Optimizer’s search engine spider simulator helps you to find out how search engines see your web site. Top10Optimizer’s spider simulator even allows you to emulate special search engines spider names so that you can find out if your competitors send different pages to search engine spiders.
Just enter the URL of your web site and Top10Optimizer’s will tell you what text and which links search engines can find on your site.
That allows you to quickly find out whether your web site lacks information that search engines need to properly index your web site.
see sample of Top10Optimizer’s search engine spider simulator reports
