The Advantages of Google AdWords Compared to Traditional Advertising

Google AdWords offer several advantages when compared to traditional advertisements such as newspaper ads, radio ads or TV spots. If until now you have
had little or no success with traditional advertising, your experience may be completely different with Google AdWords.

An overview of the advantages of Google AdWords:

• Very low activation fee of $5.
• You determine how much you want to pay per click starting from $0.05 to $50.
• You only pay when someone clicks on your ad. A daily budget you specify limits your expenditures.
• Google’s AdWords Discounter automatically monitors your competition and reduces your cost-per-click to one cent above your competition’s offering.
• There is no monthly minimum spending commitment and no contract length.
• The account is settled only after the clicks have been received. For you that means that you pay only after the first 30 days.
• You determine the text of your ad and specify the keywords for which your ad should be displayed.
• You can change the text of your ads at any time – at no cost.
• Your ads can also reach Internet users on Google’s numerous partner sites if desired, in addition to www.google.com.
• Your ad reaches Internet users from over 250 countries in more than a dozen languages.
• An ad can appear for several keywords.
• You can view detailed reports around the clock.
• Google supports you through its AdWords Support website with tutorials and guides. You can also easily contact the Google AdWords Team by e-mail.
• You are up and running in just minutes!