An overview of the advantages of Google AdWords:

• Very low activation fee of $5.
• You determine how much you want to pay per click starting from $0.05 to $50.
• You only pay when someone clicks on your ad. A daily budget you specify limits your expenditures.
• Google’s AdWords Discounter automatically monitors your competition and reduces your cost-per-click to one cent above your competition’s offering.
• There is no monthly minimum spending commitment and no contract length.
• The account is settled only after the clicks have been received. For you that means that you pay only after the first 30 days.
• You determine the text of your ad and specify the keywords for which your ad should be displayed.
• You can change the text of your ads at any time – at no cost.
• Your ads can also reach Internet users on Google’s numerous partner sites if desired, in addition to www.google.com.
• Your ad reaches Internet users from over 250 countries in more than a dozen languages.
• An ad can appear for several keywords.
• You can view detailed reports around the clock.
• Google supports you through its AdWords Support website with tutorials and guides. You can also easily contact the Google AdWords Team by e-mail.
• You are up and running in just minutes!