Do Outgoing Links Improve Link Popularity?
May 2, 2009 by Top 10 Crew
Filed under Search Engine Optimization
Outgoing links refers to links pointing to other sites from your webpages. This issue of whether outgoing links contribute to link popularity is a hotly debated issue amongst the search engine optimization community.
The fact is, outgoing links do dilute the Google PageRank rating carried over to other pages by the rest of the links on the page.
Some SEO experts may not agree with me on this next point, but that’s OK.
I also believe that linking to other relevant websites can also help your search engine rankings, although it may not specifically help your link popularity as such. Let me give you an example of why I believe this.
- Find a subcategory within the Yahoo! Directory. http://dir.yahoo.com
- Search for the topic of that particular subcategory in a search engine such as Google. You are more than likely to find the Yahoo! Directory category page listed amongst the top 30 search results.
Here are some examples:
Search Term: “communications and networking”
Google Search:
http://www.google.com/search?q=communications+and+networking
Ranking: #1
Yahoo! Directory Category:
http://dir.yahoo.com/Computers_and_Internet/Communications_and_Networking/
Search Term: “computer generated art”
Google Search: http://www.google.com/search?q=computer+generated+art
Ranking: #1
Yahoo! Directory Category: http://dir.yahoo.com/Arts/Visual_Arts/Computer_Generated/
Search Term: ” computer generated music”
Google Search: http://www.google.com/search?q=computer+generated+music
Ranking: #1
Yahoo! Directory Category: http://dir.yahoo.com/Entertainment/Music/Computer_Generated/
As you can clearly see, Yahoo! does not offer any substantial content for those particular topics. It merely offers links to relevant websites. Yet many of its web directory pages are considered as relevant pages for the search queries listed.
Is this a fluke? Is this limited to Google, because of its relationship with Yahoo?
I doubt it very much. Conduct the same search on other major search engines and you will find the same pages listed amongst the top ranked search results in those engines as well.
Some astute search engine optimizers have already gotten onto this fact and have designed links pages to take advantage of this. I have actually landed on these links pages as a result of a clicking through a top ranked Google listing.
well, you can make conclusion from this.
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Top 10 tips for high link popularity
April 20, 2009 by top 10 optimizer
Filed under Search Engine Optimization
Link popularity has become an important factor in the ranking algorithms of most search engines. If many quality web sites link to your site, you’ll have a good position in the search engines.
there are a number of ways to improve the link popularity of your web site. Here are the top 10 tips for high link popularity:
10. Cross-link your sites
An easy way to improve your link popularity is to add a link from your own popular web site to a less popular site of your own.
However, it’s very important that one site is not only a duplicate of the other and that both sites are related to each other. For example, cross.tkj.web.id links to Top10Optimizer.com and vice versa. Both sites are different but they offer related content.
9. Give testimonials
- Everyone has some favorite software tools and utilities. Contact the publishers or developers and explain why you like their software programs. Some of them will request a permission to display your testimonial on their web site, along with a link to your site.
You can also contact web sites that don’t offer software programs but interesting articles. Just make sure that you really stand behind what you say as it can backfire to you if you recommend bad products.
8. Awards for you and other sites
- You can submit your web site to sites who offer awards. If they reward you their award, then they’ll probably link to your site. Just search Google for “awards directory your-keyword” (replace “your-keyword” with a keyword that is important to your business).
You can also offer an award for other web sites. Submit your awards page to the above-mentioned awards directories to make it popular. The web sites who receive your award will link back to your site.
7. Participate in newsgroups and discussion forums
- When you post to newsgroups and discussion forums, add a signature file with a link to your web site.
An easy way to post messages in newsgroups is to create a Google account and to post via their web interface:
http://groups.google.com
To find good discussion forums, just search Google for “forums directory your-keyword”. For example, if you want to participate in a marketing forum, search Google for “forums directory marketing”.
6. Provide a link directory
- Offer a link directory on your web site which links to quality web sites with a similar topic. Your visitors will appreciate such a resource and you’ll provide incentive for other sites to link to your site.
You can add a “link to us” page to your web site on which you promise to add other complementary sites to your link directory if they link back to you first.
ARELIS, the professional reciprocal links management software, can help you to create and maintain a link directory (among many other useful things). It also checks if other web sites remove their link to you. (we use ARELIS)
5. List your web site in the Yahoo directory
- If you have a business web site, you might want to pay US$299 yearly (our price $149/year) to Yahoo to have your web site listed in the Yahoo directory. The Yahoo directory is independent from Yahoo’s main search engine:
http://docs.yahoo.com/info/suggest/busexpress.html
If you have a non-business site, you can submit to Yahoo without paying: http://docs.yahoo.com/info/suggest/
4. List your web site in the Open Directory Project (ODP) directory
If your web site is listed in the popular directory ODP, then your web site will have a good base for the link popularity.
Rumor has it that Google starts crawling web sites with the web sites listed in the ODP directory. Best of all, you can add your web site to ODP without paying a fee.
3. List your web site in regional and industry-specific directories.
- A link in regional and indusstry specific directories is good for your web site because your link will appear on a related page. Links from related pages are much better than links from unrelated pages.
2. Write articles for your audience
- Write articles about the topics that your web site visitors are interested in. After a while, other web sites will link back to your articles.
You can also send your articles to syndicate web sites. They’ll offer your articles to other web sites. Just make sure that your article contains a link to your web site so that other sites who publish your article will automatically link to you.
1. Get reciprocal links from complementary sites
- Search the major search engines for your keywords. They will return many web sites that don’t compete with your site, or which offer complementary things.
Visit their site and then write them an email message to request a link to your site. If you link back to them first, they’ll be more likely to link to you.
